account planner + Marketing Strategist

Stephanie horne

Objective

10+ years of diverse experience across multiple disciplines and industries - including sales, design, video production, and event planning - with a proven track record of uncovering insights, visualizing and executing ideas, producing engaging content utilizing creative and strategic thinking. Comprehensive knowledge of qualitative and quantitative research methods as well as traditional and digital advertising techniques. Possess a Bachelor of Fine Arts from Tufts University and currently pursuing a master's degree in advertising from the Temerlin Advertising Institute at SMU.

skills

Market Research, Planning + Insights, Data Analysis, Digital Marketing, Brand Strategy, Content Creation, Graphic Design, Client Relations

Adobe Photoshop, Adobe Indesign, Final Cut Pro X, Microsoft Office, Salesforce, Canva

Education

SMU TEMERLIN ADVERTISING INSTITUTE

MASTERS IN ADVERTISING
2019-2021 | Dallas, Texas

SCHOOL OF VISUAL ARTS

CE INTEGRATED MARKETING
2014-2015 | New York, New York

SMFA at TUFTS UNIVERSITY

BFA DIGITAL MEDIA ARTS
2012-2014 | Boston, Massachusets

Fashion institute of technology

AAS INTERNATIONAL FASHION DESIGN
2009-2010 | New York, New York
2010-2011 | Florence, Italy

Experience

EMERALD EXPOSITIONS, Sales & Event coordinator

2018 - 2019 | White Plains, New York

Assisted with the planning and execution of B2B trade shows including the NY NOW markets and National Stationery Shows.

• Conducted online and in-person market research to grow prospecting databases and formulate insight-driven strategies for sales and marketing improvement.

• Applied industry knowledge to make recommendations to exhibitors, develop strong relationships, and drive advertising and exhibit sales.

• Created and updated printed and web marketing materials, monitored and reported on all content effectiveness.

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TOWN SPORTS INTERNATIONAL, PERSONAL TRAINING MANAGER

2015 - 2017 | New York, New York

Consistently exceeded sales goals due to a demonstrated ability to maximize relationships with personal training clients and translate their personal goals and unique behaviors into effective exercise and nutrition plans.

• Provided daily administrative support to the general manager while also supervising all communications and scheduling of personal training staff.

• Analyzed performance metrics to identify opportunities for revenue growth.

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STUDIOLIVE TV, VIDEO & PRODUCTION ASSISTANT

2013 - 2014 | Remote

• Captured and edited footage from fitness classes, workshops, research conferences, and interviews with industry professionals to create social media teasers and full-length, high-quality content for the subscription-based website.

• Used my technical and creative skillset to produce a wide variety of engaging videos that maintained brand consistency and were recognized for playing an integral role in significantly boosting sales and web traffic.

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MICHEAL KORS, fashion design assistant

2010 - 2012 | New York, New York

• Supported the design team in identifying seasonal trends, selecting fabrics, sketching flats, and creating detailed tech packs. Helped prepare presentation boards and actively participated in design meetings and garment fittings.

References

PETER GEORGESCU

CHAIRMAN EMERITUS OF Y&R

peter.georgescu@vmlyr.com