Marketing
Creative Campaigns & Activations
North Texas Giving Day
CAMPAIGN: Our Kids. Our City. Our Duty.
OVERVIEW:Anchored by a simple yet powerful tagline, this campaign combined compelling visuals of children’s portraits with the iconic Dallas skyline to emphasize that child abuse affects every community across Dallas County. The creative direction made the issue deeply personal and urgent—reminding residents that it is happening in all of our communities and that protecting children is a shared duty. By featuring children of diverse ages and backgrounds, the campaign highlighted both the universality of risk and the collective responsibility to act.
IMPACT HIGHLIGHTS:
Exceeded the $150,000 fundraising goal, raising $164,821 from 292 donors.
Drove significant increases in digital engagement and supporter‑led fundraising through targeted storytelling, original creative assets, and a coordinated omnichannel rollout.
Strengthened community connection to DCAC’s mission and expanded awareness across Dallas County.
Pinwheels of Hope Mural
PARTNERSHIP: Galleria Dallas × DCAC
OVERVIEW:3‑D mural brought DCAC’s mission to life in one of Dallas’ busiest public spaces, engaging thousands during Child Abuse Prevention Month. Visitors stepped into a vibrant “garden” of oversized pinwheels—nationally recognized as a symbol of hope for survivors—while exploring messages of awareness and support. The installation blended interactive art with advocacy, inspiring conversation and action through a striking visual centerpiece.
ENGAGEMENT HIGHLIGHTS:
QR code linking directly to on‑site donations, funding DCAC’s free healing services.
Expanded awareness to new audiences in a premier, high‑visibility location.
Encouraged photo sharing and social media engagement, further amplifying the mission.
Color Their World
OVERVIEW: Art‑driven initiative for Child Abuse Prevention Month invited the Dallas community to help “color their world” by completing and sharing pinwheel‑themed coloring pages created by local artists. The coloring page assets connected DCAC’s digital and physical outreach throughout the Spring/Summer, combining creativity with purpose.
MESSAGE: The transformation from blank pages to vibrant designs symbolized the journey from trauma to restored hope and brighter futures—reflecting the healing impact DCAC helps children and families achieve every day.
KEY ELEMENTS:
Distributed coloring pages at community events, through online downloads, and to DCAC clients at the Center.
Integrated coloring page designs into the spring email campaign, with each message becoming progressively more colorful, and featured the designs throughout DCAC’s visually engaging Annual Report, shared with donors and Art for Advocacy attendees.
Reimagined the coloring pages as oversized building blocks displayed at Dallas Love Field Airport, reaching thousands of travelers and amplifying awareness across the community.
Girl Scout Cookie Cocktails
PARTNERSHIP: Sweet Tooth Hotel X GSNETX
OVERVIEW: A two-season partnership with Sweet Tooth Hotel, a leading downtown art venue, reinvigorated Girl Scout Cookies for new audiences. The collaboration launched a cookie-inspired cocktail menu and hosted high-profile kickoff events featuring a well-known DJ and Girl Scout alumna, amplifying visibility and engagement. Oversized cookie-themed displays, photo backdrops, and props created a shareable, on-brand guest experience.
RESULTS:
Attracted notable media attention and widespread social sharing
Catalyzed additional co-branded partnerships and cookie-themed menu
Elevated the Girl Scout brand’s contemporary relevance and appeal
Unboxing PR Kits
PURPOSE: Reimagine traditional media outreach to align with Girl Scout Cookie Season theme, “Unbox the Future!”
OVERVIEW: Standard press kits delivered in custom gift boxes featuring cookie box–crafted bows, themed tags with messages like “Unboxing a Girl-Led Future”, and playful “Cookie Catchers” (cootie catchers) sharing key cookie facts and updates. Recipients were notified in advance and encouraged to share their unboxing moments on social media.
RESULTS:
Playful, interactive elements drove early excitement and secured media coverage ahead of Cookie Season
Sparked organic social buzz as hosts and influencers shared unboxing videos before sales began
Marketing Superhero Signal
PURPOSE: Bring UMI’s “one-stop shop” marketing model to life by turning each department into a superhero team rescuing franchisees in need.
OVERVIEW: A comic-style video featured a Batman-inspired spotlight calling the UMI superhero squad into action to solve branding and marketing “crimes.” The campaign extended across social media, email, print, activations, and merch to showcase UMI’s full-service support.
RESULTS:
Captivated franchise leaders and boosted engagement with UMI’s offerings
Drove new customer acquisitions and reinforced client confidence
Tetris Trade Show Experience
OVERVIEW: At Retail X 2021, UMI transformed the nostalgic game of Tetris into an interactive trade show booth experience, with each game piece representing a different product or service. Attendees played live, discovering how UMI’s offerings connect to create complete marketing solutions while engaging with the brand in a fun, memorable way.
MESSAGE: UMI’s full-service marketing solutions fit together seamlessly to support client growth.
RESULTS:
Attracted high booth traffic and boosted engagement through gameplay.
Converted play into real conversations and qualified leads.
