North Texas Giving Day
TAGLINE: Our Kids. Our City. Our Duty.
OVERVIEW: Anchored by a clear, powerful tagline, this campaign paired children’s portraits with the Dallas skyline to convey a critical message: child abuse impacts every community in Dallas County. The approach made the issue personal and immediate, reinforcing both the universal risk and the shared responsibility to act.
IMPACT:
Surpassed the $150,000 goal, raising $164,821 from 292 donors.
Boosted digital engagement and peer-to-peer fundraising through targeted storytelling and a coordinated omnichannel campaign.
Expanded awareness and deepened community connection to DCAC’s mission across Dallas County.
Pinwheels of Hope
PARTNERSHIP: Galleria Dallas × DCAC
OVERVIEW:A large-scale 3D mural transformed a high-traffic Dallas location into an immersive “garden” of oversized pinwheels, the national symbol of hope for child abuse survivors, during Child Abuse Prevention Month. The installation invited thousands to step inside, sparking awareness, conversation, and a shared commitment to protecting children.
ENGAGEMENT:
QR code enabled on-site donations supporting DCAC’s services.
Reached new audiences in a high-visibility setting.
Drove social sharing, amplifying awareness and mission impact.
Color Their World
MESSAGE: The shift from blank pages to vibrant designs symbolized the journey from trauma to hope and brighter futures—reflecting the healing DCAC makes possible for children and families every day.
OVERVIEW: This art-driven initiative invited the Dallas community to help “color their world” by completing and sharing pinwheel-themed pages created by local artists. The campaign connected digital and in-person outreach, blending creativity with purpose.
KEY ELEMENTS:
Distributed coloring pages at community events, via digital downloads, and to families at the Center.
Integrated designs into a progressively more colorful email campaign and DCAC’s Annual Report, shared with donors and Art for Advocacy attendees.
Reimagined the coloring pages as oversized building blocks displayed at Dallas Love Field Airport, reaching thousands of travelers.
Girl Scout Cookie Cocktails
PARTNERSHIP:Sweet Tooth Hotel X GSNETX
OVERVIEW: A two-season partnership with Sweet Tooth Hotel, a leading downtown art venue, reinvigorated Girl Scout Cookies for new audiences. The collaboration launched a cookie-inspired cocktail menu and hosted high-profile kickoff events featuring a well-known DJ and Girl Scout alumna, amplifying visibility and engagement. Oversized cookie-themed displays, photo backdrops, and props created a shareable, on-brand guest experience.
RESULTS:
Attracted notable media attention and widespread social sharing
Catalyzed additional co-branded partnerships and cookie-themed menu
Elevated the Girl Scout brand’s contemporary relevance and appeal
Unboxing PR Kits
PURPOSE: Reimagined cookie season media and press outreach to creatively align with the seasons theme “Unbox the Future.”
OVERVIEW: Press kits were delivered in custom gift boxes featuring cookie box–inspired bows, themed tags (e.g., “Unboxing a Girl-Led Future”), and playful “Cookie Catchers” (cootie catchers) highlighting key facts and updates. Recipients were primed to share their unboxing moments on social media.
RESULTS:
Generated early excitement and secured pre-season media coverage.
Drove organic buzz as influencers and hosts shared unboxing content ahead of launch.
Marketing Superhero Signal
PURPOSE: Bring UMI’s “one-stop shop” marketing model to life by turning each department into a superhero team rescuing franchisees in need.
OVERVIEW: A comic-style video featured a Batman-inspired spotlight calling the UMI superhero squad into action to solve branding and marketing “crimes.” The campaign extended across social media, email, print, activations, and merch to showcase UMI’s full-service support.
RESULTS:
Captivated franchise leaders and boosted engagement with UMI’s offerings
Drove new customer acquisitions and reinforced client confidence
Tetris Trade Show Experience
MESSAGE: UMI’s full-service marketing solutions fit together seamlessly to support client growth.
OVERVIEW: At Retail X 2021, UMI transformed the nostalgic game of Tetris into an interactive trade show booth experience, with each game piece representing a different product or service. Attendees played live, discovering how UMI’s offerings connect to create complete marketing solutions while engaging with the brand in a fun, memorable way.
RESULTS:
Attracted high booth traffic and boosted engagement through gameplay.
Converted play into real conversations and qualified leads.